kindle Ô Coercion Why We Listen to What They Say Ò Paperback º douglas rushkoff

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➽ [Download] ✤ Coercion Why We Listen to What They Say By Douglas Rushkoff ➲ – Citybreakscheap.co.uk In 1994's Cyberia Life in the Trenches of Hyperspace Douglas Rushkoff extolled the democratic promise of the then emergent Internet but the once optimistic author has grown a bit disillusioned with whDownload Coercion Why We Listen to What They Say By Douglas Rushkoff Citybreakscheapcouk In 1994's Cyberia Life in the Trenches of Hyperspace Douglas Rushkoff extolled the democratic promise of the then emergent Internet but the once optimistic author has grown a bit disillusioned with wh In We Listen to What Epub 's Cyberia We Listen eBook Life in the Trenches of Hyperspace Douglas Rushkoff extolled the democratic promise of Coercion Why ePUB the then emergent Internet but the once optimistic author has grown a bit disillusioned with what the Why We Listen ePUB Net and the rest of the w

epub ó Coercion Why We Listen to What They Say õ Douglas Rushkoff

Orld has become His exuberantly written disturbing Coercion may induce paranoia Why We Listen to What Kindle in readers as it illuminates the countless ways marketing has insinuated itself not just into every aspect of Western culture but Why We Listen to What Kindle into our individual lives Rushkoff opens with a series of pronouncements They say human beings use only ten percent of their brains They say Prozac alleviates depression But who exactly are 'they' he asks and why do we listen to them? Marketing continues to grow aggressive and Rushkoff tracks the increasingly coercive techniues it employs to ingrain its message in the minds of consumers as well as the results toddlers can recognize the golden ar

Douglas Rushkoff õ Coercion Why We Listen to What They Say mobi

Coercion Why We Listen to What They SayChes of McDonald's young rebels get tattooed with the Nike swoosh and news stories are increasingly taken verbatim from company press releases Corporations and consumers are in a coercive arms race argues Rushkoff Every effort we make to regain authority over our actions is met by an even greater effort to usurp it As he surveys the visual aural and scented shopping environment and interviews salesmen public relations men telemarketers admen and consumers Rushkoff who admits to being one of them in his occasional capacity as paid corporate consultant concludes that they are just us and that the only way the process of coercion can be reversed is to refuse to comply Without us he assures they don't exist Kera Bolonik

10 Comments on "kindle Ô Coercion Why We Listen to What They Say Ò Paperback º douglas rushkoff"

  • Burt

    kindle Ô Coercion Why We Listen to What They Say Ò Paperback º douglas rushkoff Coercion Why We Listen to What They SayHard to read this book without getting angry I've paged through it over the past few years always trying to go through it in a straight line However I seem to end up often than not just paging through itThe book studies the art of manipulation How it's plied and how it's used to keep us as a people from getting up or resisting It goes as simple as your local shopping mall to as complex as your shopping mall the micro and macro level of coercion in commerce is amazingOne of the best cases in point points out that the book is made to be coercive itself No one communicates for the sheer pleasure of it Everytime someone opens their mouth it's because they want something Everytime someone does something it's because they want something This book lays that fact bare and displays it within the first couple of pages then deconstructs how it is people make you compliant with their wishes and how the coerce you into doing things they want you


  • Brett Powers

    kindle Ô Coercion Why We Listen to What They Say Ò Paperback º douglas rushkoff Coercion Why We Listen to What They SayWritten in a time before shopping malls were abandoned by consumers finding better deals and less hassle online this book is a little dated but if you're old enough to remember the pseudo rebellious consumerism of the 90's you will have a better understanding of the stories this book tells a


  • Anita

    kindle Ô Coercion Why We Listen to What They Say Ò Paperback º douglas rushkoff Coercion Why We Listen to What They SayFrom pg 270 Coercion is much debilitating than persuasion or even influence Persuasion is simply an attempt to steer someone's thinking by logic Influence is the act of applying readily discernible presssure I want you to do this; I have power over you so do it Coercion seeks to stymie our rational processes in order to make us act against or at the very least without our better judgement Once immersed in a coercive system we act without conscious control We act automatically from a place that has little to do with reason This book was interesting and actually addresses all three issues Being aware of the ways in which we are being manipulated is the first step in countering these tactics I think the 20 steps presented in the chapter on Pyramids was one


  • Melissa Jermey

    kindle Ô Coercion Why We Listen to What They Say Ò Paperback º douglas rushkoff Coercion Why We Listen to What They SayI asked my Dad to choose from his bookshelf and give me a book to read He came back with Coercion by Douglas Rushkoff This book investigates the art of manipulation and how coercive tactics are used everyday It was hard to read this book without getting frustrated and I think the chapter abou


  • Mark Gazica

    kindle Ô Coercion Why We Listen to What They Say Ò Paperback º douglas rushkoff Coercion Why We Listen to What They SayThough a little dated at this point Rushkoff does an excellent job of depicting how 90s contemporary American culture coerces as to act in ways that are not always in our best interests My favorite part about reading contemporarily relevant books well after their publication is seeing how many predictions the author is able to get right and boy does Rushkoff predict sweeping trends like social media cell phone mania and 24 hours news anxiety His writing can be a little stand offish at times but when dealing with such volatile subject matter perhaps it's better to just be blunt


  • Sarah

    kindle Ô Coercion Why We Listen to What They Say Ò Paperback º douglas rushkoff Coercion Why We Listen to What They SayGiven at least some of this book covers the internet and it was written in 1999 it has dated It was OK though I came away feeling I had less knowledge than I could have had about how people are persuading me and no idea what to do about it


  • Gabriel Eggers

    kindle Ô Coercion Why We Listen to What They Say Ò Paperback º douglas rushkoff Coercion Why We Listen to What They SayI little bit dated now but a nice primer on thinking about the coercive tactics employed by marketeers and how coercion has altered our society lives and behavior This is definitely a particular viewpoint and a fairly dark one in many respects but there is a lot of truth to it


  • Dixie Flatline

    kindle Ô Coercion Why We Listen to What They Say Ò Paperback º douglas rushkoff Coercion Why We Listen to What They SayOn the positive side the book enumerates in a thorough and riveting prose the various ways that big business the advertising industry and small door to door and car salesmen use to influence our desires and thinking and to get us to buy and products we might not necessarily need The book covers strong sales tactics based on p


  • Grace

    kindle Ô Coercion Why We Listen to What They Say Ò Paperback º douglas rushkoff Coercion Why We Listen to What They SayI'm not a marketing guru but I've always been interested in the psychology of how to communicate market persuade and influence When I picked up this book years ago it was to learn just that However when I picked it up to read it it was to help my marketing team design a marketing platform that wasn't sleazy cheesy or out dated What I learnt was both our own mind's workings and how to market in a way that won't haunt me Rushkoff shows you the history of marketing in all it's glamour triteness and coercive horrors from really beginning in the Roaring 20s to modern day He leads you on a histor


  • Zack

    kindle Ô Coercion Why We Listen to What They Say Ò Paperback º douglas rushkoff Coercion Why We Listen to What They SayRushkoff's writing is as clear and interesting as usual even if the content itself is somewhat necessarily dated